At Apple, Rare Dissent Over a New Product: Interactive Goggles.
Apple is projected to ship fewer than 500,000 headsets in a year, according to Counterpoint Research, a market research firm.
By comparison, the company was expected to ship about 40 million Apple Watches after its debut.
The modest expectations for the headset speak to the challenges in a category where sales declined 12 percent last year to $1.1 billion, according to NPD Group, a market research firm.
Seeking to define a nascent market is an aberration for Apple.
“Apple is always pretty good at coming into a market when the market is already established and changing that market,” said Carolina Milanesi, a consumer tech analyst for the research firm Creative Strategies.
“This is not the case for Apple VR and XR.
There’s still a lot of learning.”
Some internal skeptics have questioned if the new device is a solution in search of a problem.
Unlike the iPod, which put digital songs in people’s pockets, and the iPhone, which combined the abilities of a music player and a phone, the headset hasn’t been driven by the same clarity, these people said.
Foreign [Music] Descent over a new product interactive Goggles apple is projected to ship fewer Than 500 000 headsets in a year According to Counterpoint research a Market research firm by comparison the Company was expected to ship about 40 Million Apple watches after its debut The modest expectations for the headset Speak to the challenges in a category Where sales declined 12 last year to 1.1 Billion dollars according to NPD group a Market research firm seeking to Define An asset Market is an aberration for Apple apple is always pretty good at Coming into a market when the market is Already established and changing that Market said Carolina milanesi a consumer Tech analyst for the research firm Creative strategies this is not the case For Apple VR and XR there's still a lot Of learning some internal Skeptics have Questioned if the new device is a Solution in search of a problem unlike The iPod which put digital songs in People's pockets and the iPhone which Combined the abilities of a music player And a phone the headset hasn't been Driven by the same Clarity these people Said to stay up to date with latest top Stories make sure to subscribe to this YouTube channel by clicking the button Above this video the product is being
Birthed during a period of limbo this Year Mr Ives successor overseeing Industrial design Evans Hankey departed With designs leadership in flux Mike Rockwell an engineer has been leading Development of the device the headset Looks like ski goggles it features a Carbon fiber frame a hit pack with Battery support outward cameras to Capture the real world and two 4K Displays that can render everything from Applications to movies two of the people Said users can turn a reality dial on The device to increase or decrease Real-time video from the world around Them Thank you [Music]