Black Friday taking a back seat to Small Business Saturday this year.
Katherine Cullen, senior director of industry and consumer insights for the National Retail Federation, talks Black Friday shopping outlook.
Black Friday is traditionally seen as the kickoff for America’s Christmas shopping season , but inflation appears to have shifted consumer behavior this year to the point Black Friday will be eclipsed ever so slightly by Small Business Saturday.
A new survey released by Bankrate.com found that 59% of holiday shoppers are likely to hit stores on Small Business Saturday, while 56% plan on making purchases on Black Friday.
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Retailers will still see significant traffic both in person and online this Thanksgiving weekend just like usual, with some 80% of shoppers saying they will shop on either Friday, Saturday or Cyber Monday, according to the study.
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