🌎 The content marketing news you need to lead in 5 minutes.
Generative AI tools like ChatGPT are taking the creative world by storm. But while the technology is great at coming up with answers, it’s leaving professional content creators with big questions about the future of their careers. Robert Rose of the Content Marketing Institute weighs in with a word of caution and shares his thoughts on why marketers don’t need to worry – yet.
Get Robert’s take in the video, then share yours in the comments.⬇️
For you is it going to steal your job Was this segment written by a robot you Know I for one actually welcome our new AI copywriting overlords yeah that’s Right this is what’s new that you need To know Hello everybody Robert Rose here with The news it’s what’s new but really it’s What’s new that you need to know in the World of content marketing strategy and For the best and best practices I do Encourage you to head on over to Contentmarketinginstitute.com well Unless you’ve been buried under a rock For the last week or so you cannot have Avoided the news that there is a new Content writer waiting to join your team And it that writer is a new artificial Intelligence spot called chat GPT now What strikes me as a bit ironic that the Amount of digital ink being spilled About this digital bot is being designed For a bot that is designed to well help Us build more digital link but the tool Itself is pretty simple it lets you type In questions using natural language and Then the chat bot answers those Questions in conversational and Sometimes well quite remarkable ways now The world seems to be giving this a go And as of the production of our news This week open AI the come company Responsible for launching access to the Chat GPT app has closed off new accounts
Until they deal with the demand that has Exploded over the last five days or so Now the world has started to react to Its capabilities and responses seem to Be falling distinctly into two camps Chad GPT is either the end of the Content creators World stealing our jobs Infringing on copyrights and or chat GPT Is a magical cauldron of wonderfulness That will rescue businesses from the Drudgery of content marketing creation What’s our take here at CMI well it’ll Be neither of those things and it may or May not be a fundamental disruptive Force in the practice of content Marketing some have said the chat GPT Will fundamentally change everything in Marketing forever others have said it’s Now past the Tipping Point and we have To actually look at it explore it and Accept it one writer even referred to it As a pocket nuclear bomb and that should Be withdrawn from our Collective grasp Immediately because we are just not Ready for it and whether you agree or Disagree with any of those particular Responses it’s all been a bit dizzying Most importantly the majority of these Responses and the conclusions they draw Should all be tempered with the same Word yet Yet is what I urge you to take away from All these conclusions including this one By the way this technology is still in
Its formative stage just wait in this Rush to create business models out of The artificial intelligence content Creation engines there will likely be Bad actors those who do utilize Generative AI technology or even fake Versions of such in a way that actually Does harm content creators infringe Copyrights and the creative process and The people who create wonderful things However it’s just as likely there will Be good actors who leverage this Technology to further the craft of Writing and challenge us and the tool to Get better at our craft using it now Right now when I look at the quality of Content coming out of chat GPT however Quote impressive unquote it might be I Think it probably says more about the Quality of our current marketing writing Than it does about the capabilities of GPT it’s just not that great yet the Question that remains right now is what Should we do now is professionals my Advice play with it explore it start to Understand its capabilities and its Limitations and where it might fit into Your process how will it change you in My column this week I go into a little Bit more about my thoughts on this but One thing I am noticing is that there Are tens of tools out there that use the Chat GPT technology to fuel the power of Things like copywriting and content
Marketing blog writing and SEO writing And there will no doubt be tons and tons Of these solutions by the summer be Careful of the ones that position this Innovation as taking the drudgery or Grunt work out of the creation process Or that position this as a magical Cauldron those two extremes are really Not what this is about this is a Critical point what I do know is that Every creative content person I know Doesn’t view the activities or Capabilities that AI will ultimately Address as drudgery or wasteful or Especially mysterious or magical Creating content is fun it’s also hard It’s also frustrating it’s also Ultimately satisfying so when you think About it digital film editing that Didn’t take the Artistry or drudgery out Of cutting and splicing film together it Added an extension that the content Creator would be now capable of things They couldn’t do previously in a more Efficient way Digital imaging software like Photoshop Didn’t remove the drudgery from the Artist or opening the mixing of paints Together in a creative way prior to Putting a paintbrush to Canvas it just Added a new capacity to that process Giving artists an entire rainbow of Color palettes to work with without Opening a can of paint our take AI will
Open doors it will extend the Capabilities of riders and other content Creators just as it closes doors on Other activities it will transform the Process of written content Creation in Business it will change all of us but How it will do that though is still very Much up to us and that’s what you need To know it’s what’s new that you need to Know in the world of content marketing Strategy I’m Robert Rosen remember it’s Your story to tell delawell I will see You next week [Music] [Music]