Google is being sued by the US for its alleged monopoly on digital ads.
Google’s facing a lawsuit from the US Department of Justice and eight states over its alleged monopoly on the digital advertising market.
The agency accuses the company of abusing “monopoly power” at the disadvantage of websites and advertisers who use other advertising tools, according to a lawsuit filed on Tuesday (PDF).
“Google’s anticompetitive behavior has raised barriers to entry to artificially high levels, forced key competitors to abandon the market for ad tech tools, dissuaded potential competitors from joining the market, and left Google’s few remaining competitors marginalized and unfairly disadvantaged,” the lawsuit reads.
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It goes on to allege that Google’s various acquisitions allowed it to “neutralize or eliminate” competitors, and claims that it’s been “forcing” other companies to use its tools.
Foreign Google is being sued by the US for its Alleged Monopoly on digital ads Google's Facing a lawsuit from the U.S Department Of Justice in eight states over its Alleged Monopoly on the digital Advertising Market the agency accuses The company of abusing Monopoly power at The disadvantage of websites and Advertisers who use other advertising Tools according to a lawsuit filed on Tuesday PDF Google's anti-competitive Behavior has raised barriers to entry to Artificially high levels forced key Competitors to abandon the market for ad Tech tools dissuaded potential Competitors from joining the market and Left Google's few remaining competitors Marginalized and unfairly disadvantaged The lawsuit reads to stay up to date With latest top stories make sure to Subscribe to this YouTube channel by Clicking the button above this video it Goes on to allege that Google's various Acquisitions allowed it to neutralize or Eliminate competitors and claims that It's been forcing other companies to use Its tools according to the government's Lawyers when you add up the alleged ant Competitive moves these interrelated and Interdependent actions have had a Cumulative and synergistic effects that Has harmed competition and the Competitive process Additionally the
Dodge says Google pockets on average More than 30 of the advertising dollars That flow through its digital Advertising technology products Google Responded to the lawsuit in a post on Its blog and argues that the Dodges Request for it to unwind two previous Acquisitions from over a decade ago is An attempt to rewrite history at the Expense of Publishers advertisers and Internet users It also says the Dodge Mischaracterizes how its advertising Products work noting that Google doesn't Force customers to use its products and That people choose to use them because They're effective the company highlights Other companies Making Moves In the Advertising industry as well including Microsoft Amazon apple and tiktok Today's lawsuit from the Dodge attempts To pick winners and losers in the highly Competitive advertising technology Sector Dan Taylor Google's vice President of global ads rights it Largely duplicates an unfounded lawsuit By the Texas Attorney General much of Which was recently dismissed by a Federal court Dodges doubling down on a Flawed argument that would slow Innovation raise advertising fees and Make it harder for thousands of small Businesses and Publishers to grow Google Knew this was coming last year the Company attempted to avoid a potential
Lawsuit from the Dodge by offering to Separate its ad auctions business which Sells and puts ads on customers websites From Google's digital advertising arm But instead of making it a separate Company altogether the move would have Put the division Under the Umbrella of Google's parent company alphabet that And the other concessions Google Reportedly offered obviously weren't Enough to convince the Dodge that it's Not engaging in anti-competitive Practices the Dodge's lawsuit asks the Court to force Google to divest its Advertising businesses eight States Including New York California Connecticut and Virginia also signed on To the suit Google has used competitive Exclusionary and unlawful conduct Today's complaint alleges that Google Has used anti-competitive exclusionary And unlawful conduct to eliminate or Severely diminish any threat to its Dominance over digital advertising Technology's attorney general Merrick B Garland says in a statement no matter The industry and no matter the company The justice department will vigorously Enforce or antitrust laws to protect Consumers Safeguard competition and Ensure economic fairness and opportunity For all the Dodge sued Google for Similar reasons in 2020 accusing it of Illegal monopolization of the search and
AD markets at the time the agency asked The court to break Google's grip on Search distribution so that competition And Innovation can take hold earlier This month Google filed a motion to Dismiss a complaint from the agency that Alleges Google leverages its Android Operating system and general grasp on The search Market to further limit Competition in the industry this lawsuit Comes as part of a wider governmental Crackdown on the grasp of big Tech in May of last year a group of Senate Republicans and Democrats introduced the Competition and transparency in digital Advertising act the bill could force Companies like Google and meta to divest Their advertising businesses as it would Bar companies processing over 20 billion Dollars per year in digital ad Transactions from partaking in multiple Parts of the digital ad industry
