In the footsteps of “Tik Tok” .. “YouTube” enters the world of shopping

In the footsteps of ”Tik Tok”..
”YouTube” enters the world of shopping.
YouTube launched the Shopping feature on Shorts with eligible content creators in the US, who are currently experimenting with the ability to offer products for sale through their own stores.
The feature allows users to purchase products while scrolling through short clips.
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A Google spokesperson said, “Viewers in the US, India, Brazil, Canada and Australia can see the tag and interact with advertisers, and we’ll continue to add product tagging for more content creators and in more geographic regions.”

Regarding the motive behind YouTube testing this new feature, Fadi Ramzy, a digital media expert and lecturer at the American University in Cairo, takes us back a little, and says that “e-commerce flourished very much at the height of the Corona pandemic when people applied social distancing and kept their homes, so its companies made great profits.”.



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