Taking the BS Out of Your TAM

A common refrain from venture capitalists last year was that software valuations weren’t too high, as the TAM, or total addressable market for tech companies, was simply larger than folks had originally thought. Sure, but some of those startups are now stuck comparing high burn rates with future TAM. So how should founders and their backers really think about TAM to avoid bullshitting themselves or their colleagues? Upfront Ventures’ Kara Norton, Felicis’ Aydin Senkut and Lux Captial’s Deena Shakir will tell us.